Think. Launch. Goal.

We launch new products, rescue stalled projects, and get growing businesses' tech in shape, with senior people and without agency overhead.

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What we do

Where are you right now?

Pick the stage that sounds most like yours. See every service for the detail.

  • Launch

    Almost ready to go live

    From "almost ready" to live with real customers, with the unglamorous essentials handled.

  • Rescue

    Something has gone wrong

    A stalled project, key people gone or a technical disaster: we stabilise it and set a way out.

  • Advance

    Ready to grow or rightsize

    Your team, processes and systems reshaped for the next stage, AI included.

  • Not sure yet?

    Tell us what is going on

    Describe your situation in a few lines and we'll suggest where to start, within 2 business days.

Rather talk it through first? Book a free 15-minute call, not a sales call.

Fractional leadership

An experienced CTO or CIO, part-time and on demand

Fractional means part-time: a few hours a month or a couple of days a week, from someone who has done the job at many companies.

Fractional CTO

For companies whose product is the technology: roadmap, team and architecture.

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Fractional CIO

For organisations that run on technology: systems, suppliers and security.

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How we work

Small, senior and to the point

Like an artisan neighbourhood bakery: a flexible CTO with hands-on skills and a focused team in tow, for businesses of 1 to 500 people.

  1. Free call

    15 minutes on where things are. We'll say plainly whether we can help, and how.

  2. A clear plan

    A plan of action, timeline and budget, agreed with you before we start. No PowerPoint strategy.

  3. Hands-on work

    We do the work alongside your team rather than advising from the side.

  4. A steady rhythm

    Regular reviews against the plan, decisions made quickly and written down.

In their words

What clients say

Innovective brings both technical excellence and thoughtful leadership to every engagement, approach challenges with curiosity, precision, and complete dedication to delivering high-quality work. Alla and team collaborate with genuine empathy, crystal-clear communication - they naturally move projects forward with confidence. Our experience working with Innovective was a breath of fresh air, and we would absolutely choose to work with them again.
Andrey AdamovichCEO, Aestas IT

From the library

Latest content

Fresh insights from our team. No AI-generated slop.

Video

Hard Things Managers Rarely Talk About

Managers in technology like to celebrate amazing things their teams build but there are some necessary and very real parts of their job they don't like to talk about. Alla Babkina, founder of Innovective, meets with Lautaro Orazi, Director of Engineering and former colleague at Theorem, to compare notes.

Frequently Asked Questions

Haven't found your answer? Reach out, we'll get back to you within 2 business days.

Browse our services, write to us, or book a free 15 minute call. When you get in touch, we'll propose an engagement that suits your budget, timeline and other requirements.

We typically charge an hourly rate per consultant. You get discounts if you sign up for bulk retainer hours. We offer discounted rates for the first 3 months for new businesses - because we love seeing products launch. Happy to discuss a fee structure that works for your situation.

Yes, we specialize in helping businesses evolve from legacy systems rather than running from them. We'll help you move to a more modern architecture without judgement.

We help small to medium businesses with 1-500 employees best and are optimised for this scale. We have also helped larger businesses with specific regulatory requirements, and can make it work if you are committed to a lean approach.