Library

Free insights from years of successful work. No AI-generated slop.

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Build versus Buy versus AI In 2025

Deciding whether to build or buy has never been easy. Cloud and AI developments have changed the landscape but some patterns remain unchanged. Read our analysis of the current climate.

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Founders Must Use Their Product More Than Any Other User

Many founders think speaking of their passion is enough. It's not. The founders who succeed are power users of their own product. They spot problems faster, prioritise better, and lead by example because they live the customer experience daily.

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Organise Data For How You Look For It

We've helped teams dramatically improve user experience by doing what makes engineers nervous - denormalising and duplicating data. Designing data storage around query patterns instead of theoretical best practices feels wrong to many developers, but users notice the difference immediately.

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SaaS SLA - The Fineprint

Read your vendor's SLA fine print before betting your business on their uptime promises. Major cloud and SaaS providers break SLAs regularly, and the compensation is usually laughable compared to your actual losses. Plan for downtime, because 99.99% doesn't mean what you think it means.

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Simple Risk Management For Digital Business

Everyone wants to be part of a dynamic, growing business but few understand that it means accepting and embracing uncertainty. Risk is not something you outsource to a corporate department. Teach your team basic understanding of risk management and how to apply it to their role. We will show you how.

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